Executive
CONCIERGE$1,200/mo
Everything in Performance, plus:
1:1 direct text with Cole (unlimited)$750
Weekly 1:1 calls with Cole (15 minutes)$750
Unlimited training form review$500
Quarterly lab reviews$400
Denver, CO · Remote nationwide
Your DNA drives everything.
Training, nutrition, and a physician-guided protocol, all built from your genetics and run by one coach.
- At-home DNA test
- Physician-guided protocols
- One coach, start to finish
Every plan starts with the BioForge System
Precision Protocol
Your physician-guided plan, engineered from your DNA.
Built during onboarding, alongside your medical intake and baseline labs.
Your DNA Blueprint
One saliva sample, collected at home, mapped across eight areas of your biology. Your DNA never changes, so you test once and use it for life.
- 1
- sample
- 8
- areas mapped
- ∞
- yours for life
- Fat storage & fat lossShapes your macro split and fat-loss approach.
- Hunger & cravingsShapes meal timing and structure.
- Nutrient metabolismShapes your nutrition and supplementation priorities.
- Training responseShapes rep ranges, volume, and your training split.
- Recovery & resilienceShapes rest days, deloads, and training intensity.
- Sleep & circadian rhythmShapes when you train and your caffeine cutoff.
- Hormone pathwaysGives your physician context for your hormone labs.
- Heart & blood sugarShapes which lab markers we watch most closely.
More than a report
Most DNA tests send you a report and stop there.
| Typical DNA test | BioForge | |
|---|---|---|
| What you get | A list of genetic traits | Specific changes to your plan |
| Who reads it | You | Our physician network and Cole, next to your labs |
| Follow-up | None | Revisited at every lab review |
How it works
- 1
Collect
Saliva sample at home, mailed back.
- 2
Analyze
The lab maps your genetic markers.
- 3
Review
Checked against your labs and intake.
- 4
Build
Your Precision Protocol and plan.
- 5
Refine
Updated at every lab review.
Founder and Head Coach
Coached by Cole Fritz
Cole Fritz, known to clients as Coach Cole, founded BioForge in Denver. He has spent more than 10 years coaching clients in person and online, specializing in body transformation, bodybuilding, powerlifting, strength development, and nutrition.
At BioForge he pairs that experience with your DNA, your bloodwork, and a network of licensed physicians who oversee every protocol, so every plan is built around your biology.
- 10+
- years coaching
- Strength
- physique and nutrition
- Denver
- in person and online
See if you qualifyYour genes set your tendencies. Your labs show what's happening now. Your habits decide the outcome. BioForge uses all three.
What it costs elsewhere
Genetic testing alone runs hundreds to thousands of dollars, usually with nobody turning it into a plan.
See the plansSingle-topic DNA report$200 to $400
Broad health-report bundle$500 to $1,200
Whole-genome sequencing with analysis$2,000+
Concierge membership with geneticsUp to $25,000/yr
Your BioForge setupDNA Blueprint, protocol, intake, and labs$900
Ranges reflect advertised U.S. cash prices from consumer genetics and concierge health companies in 2026.
Choose your plan
All plans include the BioForge System and start with a 3-month commitment.
Not sure which plan fits? See if you qualify and Cole will help you choose.
Questions
Anything else? See if you qualify and ask Cole directly on the call.
What is BioForge?
BioForge is a DNA-guided coaching program based in Denver, Colorado and available remotely nationwide. Every plan combines an at-home DNA test, a physician-guided protocol, and coaching led by Cole Fritz. Plans run from $450 to $1,200 per month after a one-time $900 setup.
Who is BioForge for?
Busy professionals, entrepreneurs, and executives who want to lose fat, build strength, and feel sharper, with a plan built on their own biology instead of guesswork.
What is in my DNA Blueprint?
Your Blueprint maps eight areas: fat storage, hunger and cravings, nutrient metabolism, training response, recovery, sleep and circadian rhythm, hormone pathways, and heart and blood sugar. Each one shapes a specific part of your plan.
How does the DNA test work?
You collect a saliva sample at home and mail it back. The lab maps your genetic markers, and your results are reviewed alongside your baseline labs and medical intake.
Are physicians involved?
Yes. A network of licensed physicians reviews your intake and labs and oversees every protocol and prescription. Cole leads the coaching side.
How is BioForge different from a DNA test or a hormone clinic?
A DNA test gives you a report. A hormone clinic gives you a prescription. BioForge connects both to your training, nutrition, and labs, and keeps adjusting your plan at every lab review.
Is the DNA Blueprint a medical diagnosis?
No. It shows genetic tendencies, not a diagnosis, and it does not guarantee specific results. Your physician and coach use it together with your bloodwork.
What does the $900 setup include?
Your DNA Blueprint, medical intake, baseline lab work, and your Precision Protocol build. Your monthly membership starts once you are cleared.
Do I need to live in Denver?
No. In-person sessions are available in Denver, and every plan also runs fully remote nationwide.
Is there a minimum commitment?
Yes. Every plan starts with a 3-month commitment.
Which plan is right for me?
Foundation is group-based and self-directed. Performance adds custom DNA-informed training and nutrition programming. Executive is the only plan with direct 1:1 access to Cole. See if you qualify and Cole will help you choose.
Start with one call.
A limited number of new clients are accepted each month.
See if you qualify
$900 setup · Plans from $450/mo · 3-month commitment